How Google Ranks Tweets
This week Amit Singhal, who led development of real-time search at Google, gave us a little insight into how Google is ranking tweets as a part of their real-time search efforts...
Big Changes at Google
If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.That's what Google CEO Eric Schmidt said when responding to concerns raised about internet privacy and recent updates to the search engine. The comment created a mini firestorm, with internet industry blogs and forums lighting up in discussion... And this is just the tip of the iceberg...
Don’t Sabotage Your Search Engine Optimization Company
The average search engine optimization company is in high demand, and with rising pay-per-click costs and growing exposure of SEO in the mainstream media, this is unlikely to soon subside. Unfortunately, many organizations that willingly embrace SEO as a marketing tool also unknowingly sabotage the efforts of the search engine optimization company they have chosen. What follows is a list, by no means complete, of some of the most common errors made by companies that can harm their SEO efforts.
Social Networks Becoming Less Social?
The explosive growth of social networking sites in the past few years has led to quite a bit of clutter, and people are starting to notice. Whether you choose to go on a manual de-friending spree on Facebook, or use a tool like UnTweeps to ax followers on Twitter, you aren't alone...
Google Analytics: Goal Tracking
A few weeks ago Google Analytics became even more useful. Instead of a measly 4 goals, webmasters are now allowed to track up to 20. It's a given that you can probably think of more than 4 things you'd like people to do when they visit your site, now you can track and access that data without creating multiple profiles and switching back and forth. It's welcome news to say the least...
I’m kind of a big deal: 10 Things You Can Do This Month to Create Links and Traffic To Your Site
While Rachel Kuptz, who really is a big deal (@girlydrinks) wrote this a while back, the advice she gives is sound and still accurate today. While we miss her here at Stone IG we do know the wisdom of her online marketing passion. This was original posted October 2008. I'm posting it again today as a refresher...
What is Keyword Optimization?
If you were to pick something to do to your web site, that would be helpful, then Keyword Optimization should be on your list. Looking at the keywords or keyword phrases on each page can help you to Optimize your site and get better search results. A good rule of thumb to follow is to...
Stone's 7 Social Media Tips
Social media can be a fantastic marketing medium to keep in touch frequently with your website audience and notify them in a timely fashion of important updates. But, how do you find the time? Here are some ideas to help...
Changes to Google Base
Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google which will make the individual products searchable via the Google Product Search that was once known as Froogle.
Stone Announces Launch of new website for Michigan Design Center
The Michigan Design Center (Troy, MI) partnered with Stone to prepare their website for an exciting new marketing direction.
How the Microsoft/Yahoo! Deal Affects SEO Efforts
Now that the deal is official it's bound to shake up a few things in the SEM/SEO world. The main fact is that Bing will now power Yahoo! search and will gain access to their search technology
So what, in plain English, does this mean for your search marketing efforts?
Content Management Systems: Custom VS Open Source
I was asked the other day to walk a potential client through The Stone Content Management System which is based on a very popular open source CMS (Content Management System). If you are not sure what a CMS is, it is a tool that allows non-technical people to update the content, add/delete pages, add/delete images and many more things on their website through a user-friendly administrator tool...
Stone launches the Dentyl pH website
The Stone Team and Blistex have completed the design and build of the new Dentyl pH website which showcases mouthwash products available in the UK markets.
The newly redesigned website for Michigan based J.S. Vig Construction launches to rave reviews
With the grand opening of J.S. Vig’s Project Green Institute only weeks away, StoneIG has helped J.S.Vig to launch a new, interactive website that better displays their capabilities and service offerings.
AMI has been nominated for recognition as an IMA Top Ten Website of the Year
The Association of Medical Illustrators Website has been nominated for recognition as an IMA Top Ten Website of the Year. Their annual judges are currently evaluating all nominees and casting their votes.
“According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of bloggers being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.”