Content – Long live the king
Plan It, Create It, Share It
Content marketing is one of the most effective strategies to increase organic keyword rankings, web traffic and – most importantly – lead generation.
The truth is that the gap between a #7 ranking and a #1 ranking can mean the difference between a good year and a great year. This makes the importance of frequently published, distributed, and shared content even more important. Common content types include blog posts, press releases, infographics, case studies, white papers, testimonials, interviews, and videos.
Stone will provide strategy and actual copywriting services for content (often in the form of an editorial calendar) that will improve traffic and lead generation.
Together we’ll identify and pursue the most impactful opportunities for content distribution; including article syndication in industry publications, guest blogging, social sharing, and more.