Online MarketingThe Internet has become the business world’s most important source of information. Online marketing will continue to increase as a percentage of all marketing budgets. Stone will help you identify the best combination of online marketing tools and venues, delivering campaigns that are innovative, effective, and entirely trackable. Stone provides a wide range of online marketing services from Search Engine Marketing and Optimization to the leading edge of Blogs, Pod Casts, and Video Streaming. Services that we most commonly recommend to our clients include: Search Engine Optimization Above all else your company needs to be “found” and Search engine optimization and marketing is the place to start. Stone provides natural search managementservices for not only Michigan clients, but clients worldwide. Search engine optimization (SEO) techniques and standards are moving at light speed, and it's no longer a choice for companies, but a necessity. Pay Per Click Management Pay-Per-Click Advertising drives targeted search engine traffic to your website by bidding on the search keywords that you want to advertise for. As the name suggests, you only pay when your sponsored search listing is clicked and a visitor comes to your site. Stone establishes and optimizes sponsored search campaigns to ensure that you maximize your return on investment. Directory Management Online directories help connect buyers with businesses on the Internet and can be a tremendous source of targeted traffic to your website. Stone seeks out the most appropriate mix of online directories and then ensures that you are properly listed in them. E-Newsletters The myth that website visitors will return to your site with the hopes of uncovering new useful information is just that. ENewsletters are the most effective way to push information to new and prospective clients. These mailings create multiple positive impressions and keep your target market actively engaged. Stone creates and manages ENewsletter campaigns for a wide variety of clients and will successfully help you harness this opportunity as well. Blogs Blogs provide us the opportunity to position your company as the subject matter expert, a surefire way to stay in the public’s mind. Stone will plan, design, build, and maintain your Blogs, even finding the content if it suits your needs. Promotions The days of the banner ad are back, with much more control and reach than ever before. But advertising online doesn’t need to stop with a rectangular ad. There is a whole online world filled with promotional opportunities, cross-marketing opportunities, and direct marketing opportunities to consider for your next campaign effort. Web Analytics And Reporting Perhaps the most exciting aspect of web marketing is the visibility one can obtain into usage, results, and visitor habits. Stone provides our clients with the most advanced analytics and reporting software available. For more information on online marketing: Contact our Ann Arbor, Michigan office. |
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